Francesca De Gottardo

Culture & social media consultant

Passionate about art and provided with a large gab, Francesca is social media and content manager.
Archaeologist with a master’s degree in Marketing and Communications, she worked with cultural foundations and created the project #svegliamuseo to help Italian museums achieve a better online communication. She spent three months in Washington, researching on social media in the cultural field with the Smithsonian Institution.
She enjoys reading under the covers, traveling to discover new places and new foods, and quoting Star Wars.

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Date Title Source
5/2014 “Digitale museale: l’evoluzione dei linguaggi a servizio di una strategia integrata” per Conferenza ICOM
“Marketing culturale. Perché i musei italiani dovrebbero migliorare la propria comunicazione online” per Supersummit
4/2014 “#svegliamuseo: a project to ‘wake up’ museums online. How to build a community focused on museums online communication” per Museums and the Web Baltimore
“Comunicare online un evento di settore: i social media e gli strumenti digitali a supporto dell’event management”
3/2014 “Digital trend nel fashion retail: dall’interazione all’acquisto” Link
“Guida pratica all’uso di Instagram e consigli di utilizzo per un evento aziendale”
2/2014 “Social Media Best Practice Parade. Italian museums, social network and digital tools for communicating cultural heritage” per Museums and the Web Florence