For Fitprime, a platform providing corporate welfare services aimed at personal wellbeing, we carried out a rebranding project to emphasize, also through communication, the switch from the B2C to the B2B market. This way, the new identity reflects the core values of the company.

The graphical revamp, based on a more minimal and essential palette, is accompanied by new typography which is among the most accessible, putting people and inclusiveness at the centre of Fitprime’s visual communication.

Project Management

Stefano Gesa

Strategy

Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Graphic Design

Elisa Sangalli

Copywriting

Riccardo Froscianti