The world of liqueurs is soaked in typical Italian visual references: seals, custom lettering, frills and decorations. These elements are at times meticulously finished, and at times rough in size and colour combinations. Studying the market for classic Italian drinks was fundamental in order to understand the nature of this style and build a team able to bring life to a product which was ready to become a classic.

Bella Sprizz is an Italian liqueur line designed for the American market. We worked on its positioning, logo design and packaging system, creating a new line which, at first glance, seems to have always existed.

Creative & Art Direction

Giorgio Mininno

Strategy

Alessandro Mininno

Lettering and Label Design

Davide Pagliardini

Art Direction & Graphic Design

Lorenzo Guareschi

CGI Production

Filippo Bello

Post Production

Alessandro Belussi

Web Design

Lorenzo Guareschi

Copywriting

Alessandra Arpi