The new Sella Open Innovation Center is here. A structure dedicated to the co-creation and cross-fertilisation of ideas, where innovation with a positive and sustainable social impact is promoted.

To communicate this, we created a portal in Turin that opens up a dimension of innovation, growth and change. The message is loud and clear: there is somewhere you can go to innovate, where your skills can make a difference for a better tomorrow.

The campaign is structured in a coherent and uniform way to communicate the new opening using the metaphor of the portal: a representation that brings to mind a great tradition of science fiction audiovisual narrative, but which in this case is hyper-realistic, to tell the reality of this new place.

The various headlines for this multi-subject campaign allowed us to diversify the message, to fully convey the objectives of the new Sella Open Innovation Center and to speak directly to the various targets of the campaign.