What do a coffee machine and an iron have in common?
Two things: they are both steam appliances and they are both produced by LELIT, an Italian brand that is already extremely well-known in the coffee machine sector.
The LELIT team contacted us to turn their communication into something truly distinctive.
We repositioned the brand, designing and creating a new identity and tone of voice: a single brand that brings together different product lines.
LELIT is not just for coffee enthusiasts who want a machine of the highest standard. LELIT is inspiration and charisma for everyone: it enhances your passion, allows you to express it to the fullest.
Made for performance: LELIT becomes the brand of high-performance steam appliances that speaks to real enthusiasts.
Strategy
Fabrizio Martire
Creative Direction
Giovanni Manzoli
Render
Inthemiddle Studio