Sisley is sexy, bold and ironic. It is for those who do not follow the rules, those who want to challenge the status quo, and those who want to feel free. In 2019, we worked with Sisley to realign its positioning with regard to digital communication.
We translated the brand values into online communication and a standardised image and tone of voice.
Sisley now speaks in a new tone of voice: short, direct and, at times, even sharp sentences, all with a little wink of the eye. Sisley talks about its clothes in an unconventional way, through the adventures of those who wear them, and by doing so, get closer to its community.
After the work done on the tone of voice and the new visual identity of the brand, we oversaw the organisation of a paid-only editorial plan.
For the launch of the Sisley FW19 campaign, we created a strategy which focused on a few pieces of sponsored content aimed at engaging a specific target audience. In this way, Sisley reached more than 7.5 million people and the campaign generated 13,000 comments.
Social Media Management & Copywriting