{"id":3357,"date":"2022-03-16T11:38:26","date_gmt":"2022-03-16T11:38:26","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/satispay-campagna-influencer\/"},"modified":"2022-04-07T10:15:43","modified_gmt":"2022-04-07T10:15:43","slug":"satispay-campagna-influencer","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/satispay-campagna-influencer\/","title":{"rendered":"Satispay &#8211; Influencer Campaign"},"content":{"rendered":"<div id=\"b-fullimage-block_6231cabbd5d24\" class=\"itemToShow image-portfolio bg--24\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/satispay-gummy-scottecs-wide.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_6231cac7d5d25\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>Satispay is a digital payment app that is becoming increasingly popular in the Italian market. In 2020, they contacted us for the design of digital campaigns with awareness and conversion as the objective.<\/p>\n<p>We therefore decided to involve almost all of YouTube Italy (more than 100 creators on board, several of whom were discovered by us) with legendary content, including \u201cRecensione dei soldi\u201d by Scottecs or \u201c24h in auto\u201d by Corse.<\/p>\n<p>Then we made half of TikTok dance to the rhythm of \u201cDevastante\u201d (a hit single by Il Pagante and Myss Keta). We organised a Pietro Morello concert in the centre of Turin which involved hundreds of people, sharing it on Instagram. We also went on holiday with Il Masseo, Panetti and Naska, following them live on Twitch.<\/p>\n<p>An awareness campaign with extraordinary results: Average cost per thousand (CPM) of \u20ac10 and tens of thousands of conversions generated in just a few months.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n        <div class=\"content-number\">\r\n      <div class=\"number\">100+<\/div>\r\n      <div class=\"text-block\">creators<br><\/div>\r\n    <\/div>\r\n        <div class=\"content-number\">\r\n      <div class=\"number\">+100M<\/div>\r\n      <div class=\"text-block\">views<br><\/div>\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6231caced5d26\" class=\"itemToShow image-portfolio bg--25\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/satispay-gummy-moodboard-copy.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,20],"tags":[60,55],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-finance-en","tag-influencer-marketing-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3357"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}