{"id":3387,"date":"2021-11-22T07:54:35","date_gmt":"2021-11-22T07:54:35","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/bot-diventa-un-boomer\/"},"modified":"2022-04-07T09:40:20","modified_gmt":"2022-04-07T09:40:20","slug":"bot-diventa-un-boomer","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/bot-diventa-un-boomer\/","title":{"rendered":"BOT &#8211; Video Campaign"},"content":{"rendered":"<div id=\"b-fullimage-block_619698ef5b894\" class=\"itemToShow image-portfolio bg--7\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_Preview-desktopv2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_619699795b895\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <p>&#8220;Become a boomer&#8217;, the first guide to adult life for the BOT Generation<\/p>\n<p>For the launch of BOT, we asked Luca Ravenna and Edoardo Ferrario to explain boomer life to us. And we turned it into a web series on Instagram.<\/p>\n<p>The two comedians fully embody the identity of the brand and target audience, so together we put five episodes online in which Millennials and Boomers confront each other &#8211; and clash.<\/p>\n<p>Marriage or partnership? Traditional family or open relationships? Mortgage or rent? These are precisely the issues on which &#8216;Traditional Family\u2019, the first episode available online, focuses.<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n\n\n  <div id=\"b-videobox-block_61a5e49951b07\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sLjZESsBw1I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_61969ab18b417\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--52 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_02a.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--25 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_02b.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_61a8cc6273f55\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--101 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_04.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--71 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_05.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61969b1b8b41a\" class=\"itemToShow image-portfolio bg--69\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_06.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61969b2b8b41b\" class=\"itemToShow image-portfolio bg--62\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_07.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61969b368b41c\" class=\"itemToShow image-portfolio bg--81\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_08.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61969b448b41d\" class=\"itemToShow image-portfolio bg--63\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_09.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61969b558b41e\" class=\"itemToShow image-portfolio bg--69\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/11\/BOT_boomer_10.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_61a9ef581d2e5\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2><span style=\"font-weight: 400;\">Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Michele Pagani<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Art Direction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anna Maggi<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Social Media Management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Carlo Piloni<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Motion Design\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Riccardo D\u2019Aquino<\/span><\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":2489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,10],"tags":[60,55],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage-en","category-projects","tag-influencer-marketing-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3387"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/2489"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}