{"id":3408,"date":"2022-03-03T12:48:40","date_gmt":"2022-03-03T12:48:40","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/gallo-strategia-digitale\/"},"modified":"2022-04-07T09:51:00","modified_gmt":"2022-04-07T09:51:00","slug":"gallo-strategia-digitale","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/gallo-strategia-digitale\/","title":{"rendered":"Gallo – Digital Strategy"},"content":{"rendered":"
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We helped Gallo communicate online to reach a younger audience.<\/p>\n

We started with images and videos that reworked the content of the brand in order to align it with current trends, communicating Gallo as a contemporary brand that speaks the same language as the younger generation.<\/p>\n

In the summer of 2017, Gallo was looking to launch a new product aimed at millennials.<\/p>\n

We needed an effective strategy in order to be noticed by a highly targeted audience: we launched the most summery Facebook live ever, challenging the Gallo community to watch four popsicles melt for one hour. The action was supported by a product promotion, which drove users to the e-commerce site of the brand and it brought incredible results.<\/p>\n <\/div>\r\n

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+45k<\/div>\r\n
Facebook users followed the live broadcast
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+5k<\/div>\r\n
interactions with the video
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+16%<\/div>\r\n
Facebook fan base
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+800%<\/div>\r\n
ecommerce traffic
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+1.000%<\/div>\r\n
ecommerce newsletter registrations
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+18%<\/div>\r\n
ecommerce traffic from the target audience
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0<\/div>\r\n
media investment
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