{"id":3422,"date":"2021-11-22T07:42:14","date_gmt":"2021-11-22T07:42:14","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/kettmeir-shooting\/"},"modified":"2025-04-10T14:54:38","modified_gmt":"2025-04-10T14:54:38","slug":"kettmeir-shooting","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/kettmeir-shooting\/","title":{"rendered":"Kettmeir – Shooting"},"content":{"rendered":"
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Kettmeir is a historic winery in South Tyrol, and now a part of Santa Margherita, one of the most important groups in the sector.<\/p>\n

The brand needed to reach a younger audience, so they asked us to devise a social media strategy that would help to better position them with the new target audience, while maintaining a style and tone of voice that is their own.<\/p>\n

We began by analysing the sector and quickly realised that wine communication is all much the same. There are truly very few instances in which a brand has managed to present itself without resorting to the classic stereotypical images of wide expanses of vineyards rather than the grape itself.<\/p>\n

For this reason, we carried out photoshoots that broke the traditional rules of wine presentation, to convey the image of a young, contemporary and attractive brand.<\/p>\n\n <\/div>\n

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Strategy<\/span><\/h2>\n

Ilaria Doninelli<\/span><\/p>\n

Art Direction<\/span><\/h2>\n

Anna Maggi<\/span><\/p>\n

Photography<\/span><\/h2>\n

Alessandro Belussi<\/span><\/p>\n\n <\/div>\n

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