{"id":3427,"date":"2021-11-11T07:55:14","date_gmt":"2021-11-11T07:55:14","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/lelit-rebranding\/"},"modified":"2023-02-16T14:13:14","modified_gmt":"2023-02-16T14:13:14","slug":"lelit-rebranding","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/lelit-rebranding\/","title":{"rendered":"LELIT – Brand Identity"},"content":{"rendered":"
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What do a coffee machine and an iron have in common?<\/p>\n

Two things: they are both steam appliances and they are both produced by LELIT, an Italian brand that is already extremely well-known in the coffee machine sector.<\/p>\n

The LELIT team contacted us to turn their communication into something truly distinctive.
\nWe repositioned the brand, designing and creating a new identity and tone of voice: a single brand that brings together different product lines.<\/p>\n

LELIT is not just for coffee enthusiasts who want a machine of the highest standard. LELIT is inspiration and charisma for everyone: it enhances your passion, allows you to express it to the fullest.<\/p>\n

Made for performance: LELIT becomes the brand of high-performance steam appliances that speaks to real enthusiasts.<\/p>\n\n <\/div>\n

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Strategy<\/span><\/h2>\n

Fabrizio Martire<\/span><\/p>\n

Creative Direction<\/span><\/h2>\n

Giovanni Manzoli<\/span><\/p>\n

Render<\/span><\/h2>\n

Inthemiddle Studio<\/span><\/p>\n\n <\/div>\n

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