{"id":3430,"date":"2022-03-03T12:25:22","date_gmt":"2022-03-03T12:25:22","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/lo-pesce-visual-identity\/"},"modified":"2023-02-16T14:08:56","modified_gmt":"2023-02-16T14:08:56","slug":"lo-pesce-visual-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/lo-pesce-visual-identity\/","title":{"rendered":"Lo Pesce &#8211; Brand Identity"},"content":{"rendered":"<div id=\"b-fullimage-block_6220b19e32dd1\" class=\"itemToShow image-portfolio bg--4\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_hero.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_6220b1fb32dd2\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>Xilo, an Italian producer of frozen seafood products, needed a solution to gain positions in supermarkets. How could this be done?<\/p>\n<p>The refrigerated shelf section tends to be rather bleak. The fish market, on the other hand, is truly enjoyable: the shouting, commotion, characteristic smells and confusion. Having to create a brand from scratch, we decided we wanted to recreate that mood.<\/p>\n<p>The new brand is called &#8216;Lo Pesce&#8217;: an easy-to-remember and popular Italian name.<\/p>\n<p>Lo Pesce&#8217;s image is colourful and self-deprecating.<\/p>\n<p>Using Elia Colombo&#8217;s illustrations, we designed an illustrated pack system, telling the story of each product through an aesthetic inspired by Italian comics from the 1970s, adapted to digital needs and made \u201cInstagrammable\u201d.<\/p>\n<p>Lo Pesce therefore becomes the brand buddy for students, young couples, inveterate singles and busy parents. A line of seafood products designed for millennials.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b21032dd3\" class=\"itemToShow image-portfolio bg--75\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_01.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b2ff32dd4\" class=\"itemToShow image-portfolio bg--42\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_02.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b30232dd5\" class=\"itemToShow image-portfolio bg--80\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_03.jpeg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b30432dd6\" class=\"itemToShow image-portfolio bg--23\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_04.jpeg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b30732dd7\" class=\"itemToShow image-portfolio bg--59\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_05.jpeg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b30932dd8\" class=\"itemToShow image-portfolio bg--17\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_06.jpeg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_6220b30b32dd9\" class=\"itemToShow image-portfolio bg--26\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/03\/lopesce_Gummy_Industries_07.jpeg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,24,10],"tags":[45,81,57],"class_list":["post-3430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-food-beverage-en","category-projects","tag-art-direction-en","tag-content-production-en","tag-visual-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/3081"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}