{"id":3436,"date":"2022-01-24T07:37:41","date_gmt":"2022-01-24T07:37:41","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/one-of-us-il-lancio\/"},"modified":"2022-04-07T10:11:45","modified_gmt":"2022-04-07T10:11:45","slug":"one-of-us-il-lancio","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/one-of-us-il-lancio\/","title":{"rendered":"One Of Us &#8211; Digital Launch"},"content":{"rendered":"<div id=\"b-fullimage-block_61e920beba663\" class=\"itemToShow image-portfolio bg--55\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/orizzontale-01-5.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_61e92109ba664\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>We oversaw the launch of the One of Us app, the first talent game that gives young people the opportunity to become professional footballers. We focused on epic and heroic tones, from visual identity to tone of voice: One of Us can be the chance of a lifetime.<\/p>\n<p>We also supported the launch through social media communication, involving users through viral online challenges and using testimonials of the calibre of Giorgio Chiellini.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61e9210dba665\" class=\"itemToShow image-portfolio bg--97\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/orizzontale-02-4.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,10],"tags":[55,47,57],"class_list":["post-3436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-entertainment-en","category-projects","tag-social-media-en","tag-tone-of-voice-en","tag-visual-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3436"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}