{"id":3437,"date":"2022-01-24T07:48:39","date_gmt":"2022-01-24T07:48:39","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/pony-lancio-digital\/"},"modified":"2022-04-07T10:12:43","modified_gmt":"2022-04-07T10:12:43","slug":"pony-lancio-digital","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/pony-lancio-digital\/","title":{"rendered":"Pony &#8211; Digital Launch"},"content":{"rendered":"<div id=\"b-fullimage-block_620fc302a99f6\" class=\"itemToShow image-portfolio bg--89\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/DESKTOP-orizzontale-00.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_61e8200f586df\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>In 1972 in Manhattan, Roberto Muller founded Pony, a brand of trainers and sportswear that quickly established itself on the global market. David Thompson, Pel\u00e9, Dan Marino and Reggie Jackson, along with over 200 NBA stars are just a few of the names that have collaborated with Pony.<\/p>\n<p>In 2017, after a period of decline on the old continent, Baco srl, now a licensee of the brand, began distributing Pony throughout Europe. Together with the new distributor, we set ourselves one major objective: to rebuild the heritage of the brand.<\/p>\n<p>How do you achieve this? In collaboration with Davide Turcati, we decided to reconquer the market by developing partnerships with artists and sports celebrities. The brand&#8217;s image was relaunched in Italy with the help of testimonials by Fabri Fibra, Frah Quintale and Laboratorio 17, among others.<\/p>\n<p>Each collaboration was supported by the brand&#8217;s social media channels and a line of specially developed content and photo shoots.<\/p>\n<p>The target audience? The Urban Warriors: the generation that straddles the years between the baby-boomers and millennials, akin to the Street culture, the emblem of Pony.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n        <div class=\"content-number\">\r\n      <div class=\"number\">500k<\/div>\r\n      <div class=\"text-block\">users reached<br><\/div>\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61e81fe1586de\" class=\"itemToShow image-portfolio bg--41\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/orizzontale-01-2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61e82011586e0\" class=\"itemToShow image-portfolio bg--96\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/orizzontale-02-2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_620fc33aa99f7\" class=\"itemToShow image-portfolio bg--24\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/orizzontale-03.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":2710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,10],"tags":[60,55],"class_list":["post-3437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-projects","tag-influencer-marketing-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}