{"id":3439,"date":"2021-12-21T13:52:59","date_gmt":"2021-12-21T13:52:59","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/sambonet-bon-ton-tips\/"},"modified":"2022-04-07T10:14:08","modified_gmt":"2022-04-07T10:14:08","slug":"sambonet-bon-ton-tips","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/sambonet-bon-ton-tips\/","title":{"rendered":"Sambonet &#8211; Video Campaign"},"content":{"rendered":"<div id=\"b-fullimage-block_61a77aa5c90b2\" class=\"itemToShow image-portfolio bg--19\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/12\/00_Sambonet_BonTonTips_Dekstop.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_61a77ad9c90b3\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <p>Sambonet is a historic brand of cutlery, kitchenware and home living products synonymous with Italian excellence, which contacted us to make its digital communication more effective and memorable. One of the objectives was to speak to an increasingly wide and transversal audience.<\/p>\n<p>So we started with a question: how can excellence and \u201cItalianness\u201d be conveyed to a hyper-connected audience that lives in a world of rules that it no longer feels are its own and gives more importance to experience than to material goods?<\/p>\n<p>This is where Bon Ton Tips comes from, the Sambonet video campaign that takes the age-old rules of etiquette and introduces them in an internet-proof format, to bring style, attention to the table and consideration for the cutlery of yesteryear into today&#8217;s world.<\/p>\n<p>The campaign won the Key Award in the category \u201cBranded Entertainment &amp; Storytelling\u201d.<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n\n\n  <div id=\"b-videobox-block_61a77b38c90ba\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1LfW-6To_yU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_61dea93f940c0\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--51 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/12\/01_Sambonet_Contest_A.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--67 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/12\/01_Sambonet_Contest_B.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_61a77b1dc90b6\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--102 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/12\/02_Sambonet_Contest_A.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--40 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2021\/12\/02_Sambonet_Contest_B.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_61c1da999cb23\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Manager<\/h2>\n<p>Silvia Lovera<\/p>\n<h2>Art Direction<\/h2>\n<p>Isabella Negrisoli<\/p>\n<h2>Video Production<\/h2>\n<p>Mostachos<\/p>\n<h2>Copywriting<\/h2>\n<p>Claudio Savelli<\/p>\n<h2>Social Media Management<\/h2>\n<p>Chiara Parlavecchio<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":3003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24,10],"tags":[45,34,55],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-food-beverage-en","category-projects","tag-art-direction-en","tag-digital-strategy-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3439"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}