{"id":3455,"date":"2022-01-24T08:54:21","date_gmt":"2022-01-24T08:54:21","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/sun68-strategia-digital\/"},"modified":"2022-04-07T10:28:40","modified_gmt":"2022-04-07T10:28:40","slug":"sun68-strategia-digital","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/sun68-strategia-digital\/","title":{"rendered":"SUN68 &#8211; Digital Strategy"},"content":{"rendered":"<div id=\"b-fullimage-block_61ee6686d2939\" class=\"itemToShow image-portfolio bg--64\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/sun68-preview_desktop.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_61ee66b6d293a\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>When we started working with SUN68 in 2011, the clothing brand had no online presence &#8211; apart from ecommerce &#8211; but felt strongly about the need to go digital.<\/p>\n<p>Initially, we suggested that SUN68 did not start a Facebook page, but rather focus on Instagram. The decision worked out rather well, not least because of the strong visual content provided by the company: Instagram became the main branding channel for SUN68 and is still a key part of company communication.<\/p>\n<p>In the end, we only started a Facebook page in 2016, when it was possible to construct a plan that included high-quality content and a corresponding investment in media.<\/p>\n<p>Over the years, store managers at the various brand sales outlets have been asking us for support in attracting people into the store and creating a local community. We have set up a really simple experimental programme called \u201cSocial Store\u201d: through private communities, chats and training the sales network, we have managed to get every single retailer to communicate correctly.<\/p>\n<p>At the same time, we opened local Instagram accounts, with strict graphic guidelines (and a tool to generate images that faithfully followed the brand identity). The store managers were enthusiastic about the idea and started using the accounts immediately, with incredible results.<\/p>\n<p>All 18 SUN68 shops have an Instagram profile and use WhatsApp where the accounts gather and bring together an audience of up to two hundred thousand followers.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee66c0d293b\" class=\"itemToShow image-portfolio bg--26\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_02.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee66f6d293c\" class=\"itemToShow image-portfolio bg--88\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_03.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee66f7d293d\" class=\"itemToShow image-portfolio bg--71\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_04.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee66f9d293e\" class=\"itemToShow image-portfolio bg--27\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_05.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_620f77275f843\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--82 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_06a-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--27 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_06b-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee66fed2941\" class=\"itemToShow image-portfolio bg--46\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_07.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee6700d2942\" class=\"itemToShow image-portfolio bg--72\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_08.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee6703d2944\" class=\"itemToShow image-portfolio bg--19\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_09.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_61ee6831d2945\" class=\"itemToShow image-portfolio bg--1\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/01\/SUN68_10.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,10],"tags":[34,55,57],"class_list":["post-3455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-en","category-projects","tag-digital-strategy-en","tag-social-media-en","tag-visual-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3455"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/2119"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}