{"id":3585,"date":"2022-04-29T06:30:24","date_gmt":"2022-04-29T06:30:24","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/bellissima-zero-visual-identity\/"},"modified":"2023-02-16T14:07:49","modified_gmt":"2023-02-16T14:07:49","slug":"bellissima-zero-visual-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/bellissima-zero-visual-identity\/","title":{"rendered":"Bellissima Zero \u2013 Brand Identity"},"content":{"rendered":"
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How much do we enjoy working on new visual identity projects? A lot, and here we show you the work we carried out for Bellissima Zero.<\/p>\n

Bellissima is a historic beverage brand that was born from a collaboration between Iconic Brands USA and Christie Brinkley, an American TV star. In 2021 Bellissima decided to launch a new line of still wines (low in alcohol and low in sugar) and asked us to oversee the art direction for the entire line of new labels.<\/p>\n

We selected the floral element of an icon of the brand, Botticelli’s Venus, and asked Silvia Stella Osella, an illustrator specialising in fashion fabric design, to rework the original design.<\/p>\n

Each Bellissima Zero bottle now has its own floral arrangement, underlining the delicacy of the wines and the brand’s connection with nature.<\/p>\n\n <\/div>\n

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Project Management<\/h2>\n

Giorgio Mininno<\/p>\n

Art Direction<\/h2>\n

Matlis Cenuka<\/p>\n

Photography<\/h2>\n

Alessandro Belussi<\/p>\n

Illustration<\/h2>\n

Silvia Osella<\/p>\n\n <\/div>\n

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