{"id":3926,"date":"2023-01-17T08:33:13","date_gmt":"2023-01-17T08:33:13","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/alpha-test-rebranding\/"},"modified":"2023-03-08T09:41:40","modified_gmt":"2023-03-08T09:41:40","slug":"alpha-test-rebranding","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/alpha-test-rebranding\/","title":{"rendered":"Alpha Test – Brand Identity"},"content":{"rendered":"
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Alpha Test, a business landmark on the Italian market that has supported millions of students achieve university admission for 35 years has chosen us to reimagine the strategy behind its brand.<\/p>\n

Examining a new way of looking at university was the first step in rethinking the brand image, which has now begun its process of transformation.<\/p>\n

We have redesigned the strategy, the visual identity and the logo, while making the brand more contemporary and giving a new look to the preparation manuals used for admission tests and public selection tests.<\/p>\n <\/div>\r\n

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Creative & Art Direction<\/h2>\n

Giorgio Mininno<\/p>\n

Project Management<\/h2>\n

Stefano Gesa<\/p>\n

Strategy<\/h2>\n

Alessandro Mininno, Lorenzo Urietti<\/p>\n

Art Direction & Graphic Design<\/h2>\n

Matlis Cenuka, Lorenzo Guareschi<\/p>\n

Editorial Design<\/h2>\n

Luigi Stanga<\/p>\n

Copywriting<\/h2>\n

Francesca Ulisse<\/p>\n <\/div>\r\n

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