{"id":3931,"date":"2022-12-07T09:27:40","date_gmt":"2022-12-07T09:27:40","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/zamperla-comunicazione-digitale\/"},"modified":"2023-01-27T15:07:56","modified_gmt":"2023-01-27T15:07:56","slug":"zamperla-comunicazione-digitale","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/zamperla-comunicazione-digitale\/","title":{"rendered":"Zamperla &#8211; Digital Communication"},"content":{"rendered":"<div id=\"b-fullimage-block_555800989573ae527e6cb307017db7ac\" class=\"itemToShow image-portfolio bg--47\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/preview-orizzontale-5-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_326aadb60b00d64dc0ca365d7b718b24\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>We have created a new digital identity for Zamperla, a world leader in the design and manufacture of amusement park rides.<\/p>\n<p>We undertook the challenge of communicating like a B2B company through the use of B2C language. Using an ambitious and irreverent tone of voice, we turned Facebook into a digital amusement park and launched more than 10 new attractions in the form of a \u201cdigital parade\u201d: the Z-FunWeek. A digital communication project in which, for one week each month, we told the story of a new and completely different attraction.<\/p>\n<p>One of the most enjoyable parts was providing content and interacting with the Zamperler community, so much so that we now feel a part of it as well.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_93b75155de06a57bf483e4e6e2924697\" class=\"itemToShow image-portfolio bg--16\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/immagine-singola-1-2-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_0749e7546c594a804191019364931d18\" class=\"itemToShow image-portfolio bg--67\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/immagine-singola-2-2-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_a5f9b084dc43d2165f250e50cb43566d\" class=\"itemToShow image-portfolio bg--32\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/imagine-singola-3-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_3512709df8f35aa966a88fe3a7b1ada8\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Silvia Lovera<\/p>\n<h2>Art Direction<\/h2>\n<p>Matlis Cenuka<\/p>\n<h2>Copywriter<\/h2>\n<p>Claudio Savelli<\/p>\n<h2>Social Media Manager<\/h2>\n<p>Chiara Parlavecchio<\/p>\n<p>&nbsp;<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":3815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,75],"tags":[81,34,55],"class_list":["post-3931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","tag-content-production-en","tag-digital-strategy-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=3931"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/3931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/3815"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=3931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=3931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=3931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}