{"id":4270,"date":"2023-02-02T11:31:55","date_gmt":"2023-02-02T11:31:55","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/pensarecasa-brand-identity\/"},"modified":"2023-03-14T09:22:11","modified_gmt":"2023-03-14T09:22:11","slug":"pensarecasa-brand-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/pensarecasa-brand-identity\/","title":{"rendered":"Pensarecasa &#8211; Brand Identity"},"content":{"rendered":"<div id=\"b-fullimage-block_8285e9d0fb1af0bc05ac41d2b6e50ffc\" class=\"itemToShow image-portfolio bg--68\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/1-img-orizzontale-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_bbb6270fa3362d2ac2f88bd1faa2a31a\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>Pensarecasa, a company specialising in the design and sale of furniture, asked us to reposition their company in the market.<\/p>\n<p>Starting from the payoff, we reached a visual identity and developed a new communication strategy, while maintaining the brand&#8217;s original vocation.<\/p>\n<p>We wanted to portray Pensarecasa not as the classic company that just sells furniture: Pensarecasa transforms your home, as if by magic.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_189d719ce9685a3e214a73f74a336af1\" class=\"itemToShow image-portfolio bg--21\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/2-img-orizzontale-1-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_848b9c88d66da7ab2fb3388020f84540\" class=\"itemToShow image-portfolio bg--52\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2022\/12\/3-img-orizzontale.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_266ccbecf145c2585f89e293533357f7\" class=\"itemToShow image-portfolio bg--65\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/4-img-orizzontale.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_2f76024277a52dfbe5d933c8cfbe8795\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Valentina Cantone<\/p>\n<h2>Art Direction<\/h2>\n<p>Antonio Pinti<\/p>\n<h2>Copywriting<\/h2>\n<p>Claudio Savelli<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":3842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,75,23],"tags":[26,34],"class_list":["post-4270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","category-design-en","tag-brand-identity-en","tag-digital-strategy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=4270"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/3842"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=4270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=4270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=4270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}