{"id":4280,"date":"2023-02-21T11:04:15","date_gmt":"2023-02-21T11:04:15","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/intercultura-comunicazione-digitale\/"},"modified":"2023-03-14T10:05:43","modified_gmt":"2023-03-14T10:05:43","slug":"intercultura-comunicazione-digitale","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/intercultura-comunicazione-digitale\/","title":{"rendered":"Intercultura &#8211; Digital Communication"},"content":{"rendered":"<div id=\"b-fullimage-block_c93d1c1a5cdbe0333a074b22b7541ad2\" class=\"itemToShow image-portfolio bg--3\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/00_IC-ComunicazioneDigitale_Desktop_v2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_378ba9dac11486a51d5a6400b104f2dd\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>For Intercultura, we rethought the digital communication strategy, diversifying targets and channels.<\/p>\n<p>We opened and managed the Facebook and Tiktok channels, kept the Instagram channel alive, while always remembering the values of the association and its special features.<\/p>\n<p>In 2021, to position Interculture, we launched the project &#8220;<a href=\"https:\/\/gummyindustries.com\/en\/projects\/intercultura-vai-oltre\/\">Vai Oltre<\/a>\u201d, a quiz dedicated to high school students to discover their propensity as explorers.<\/p>\n<p>In 2022, we designed and supported the &#8216;Direzione Intercultura&#8217; project, in which a Tiktoker travelled to 3 different countries to meet exchange students who were currently on an exchange program with the association. The result is a serialised travelogue for TikTok and Instagram, told in the first person by the students themselves.<\/p>\n<p>With Intercultura we have always taken a four-handed approach, a perfect example of synergetic collaboration between agency and client.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_cc314beb2033ba722cb6033c0c08a82a\" class=\"itemToShow image-portfolio bg--22\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/01_IC-ComunicazioneDigitale-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_0411b39d65a1728849f7acf9cf38c088\" class=\"itemToShow image-portfolio bg--89\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/02_IC-ComunicazioneDigitale-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_c8ba3d6da03a8863cb1c9590bfb1c118\" class=\"itemToShow image-portfolio bg--85\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/05_IC-ComunicazioneDigitale-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_7b8f3a42e6dcefdc473f598ed0665123\" class=\"itemToShow image-portfolio bg--39\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/06_IC-ComunicazioneDigitale.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_699302b3e6be7cd77711a5ca85483556\" class=\"itemToShow image-portfolio bg--71\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/02\/04_IC-ComunicazioneDigital.gif\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_808a6106b70ff0f5bbc1886034bddc38\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Silvia Lovera<\/p>\n<h2>Art Direction<\/h2>\n<p>Erika Vettor<\/p>\n<h2>Copywriter<\/h2>\n<p>Claudio Savelli<\/p>\n<h2>Social Media Manager<\/h2>\n<p>Chiara Parlavecchio<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,42],"tags":[81,34,55],"class_list":["post-4280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-institutions-en","tag-content-production-en","tag-digital-strategy-en","tag-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4167"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=4280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=4280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}