{"id":4709,"date":"2023-12-13T13:07:55","date_gmt":"2023-12-13T13:07:55","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/banca-sella-campagna-video\/"},"modified":"2024-01-11T10:34:53","modified_gmt":"2024-01-11T10:34:53","slug":"banca-sella-video-campaign","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/banca-sella-video-campaign\/","title":{"rendered":"Banca Sella &#8211; Video Campaign"},"content":{"rendered":"<div id=\"b-fullimage-block_a745c6e4c57180c58e818616222c540f\" class=\"itemToShow image-portfolio bg--86\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/00_Hero-Image_Dekstop_BancaSella_bis_ok.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_d82c7275c16b5c4eb1d84b0a97872e7f\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p><span style=\"font-weight: 400;\">&#8220;L&#8217;alleata quotidiana&#8221; (The Daily Alley) is the video campaign we developed for Banca Sella, with the aim of increasing brand awareness and reaching a large television audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We spoke to potential new customers, those who were fed up with the usual banks that put themselves on a pedestal, talking to them about Banca Sella&#8217;s innovative services, thanks to which customers can have more free time and manage their finances from anywhere, all with peace of mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Banca Sella is smart, fast, reliable and flexible, four qualities that all have to do with the greatest asset we have: our time. The TV ad put time into a &#8216;new dimension&#8217;, telling two potentially distant and disconnected stories that meet and find each other in a surreal pop-coloured space.<\/span><\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_b593a12afe50f496c5debb339a58b306\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ns7yBRRm8uo?si=DDJF_qE1GBCkpQeg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_0897183dace4aed822a360ce5ce70947\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--99 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/02_A_Image.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--63 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/02_B_Image.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_9f2bb285ba9ed43779acc00bb22fa09d\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_eIpQLlHX4s?si=oAkrnAzPky0LSp5X\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_964297ba452e699bacc345e4738636cc\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--5 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/04_A_Image.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--23 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/04_B_Image.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_b5a6fd7602a6fe0e4bde05d13dce1f50\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gTo4K1W3vNU?si=MxRnJZSkHX_ZaeML\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-fullimage-block_9ec84f17e5618847c1d2a40fbab90e11\" class=\"itemToShow image-portfolio bg--80\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2023\/12\/06_Image.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_8f0f898baf42008954a5e16408c42393\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Ilaria Doninelli<\/p>\n<h2>Art Direction<\/h2>\n<p>Isabella Negrisoli<\/p>\n<h2>Photography<\/h2>\n<p>Alessandro Belussi, Filippo Gambuti<\/p>\n<h2>Motion Design<\/h2>\n<p>Riccardo D&#8217;Aquino<\/p>\n<h2>Copywriting<\/h2>\n<p>Francesca Ulisse<\/p>\n<h2>Video Production<\/h2>\n<p>The Blink Fish<\/p>\n<h2>Music<\/h2>\n<p>Luca Fois<\/p>\n<h2>Voice<\/h2>\n<p>Francesco Piacentini<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,20],"tags":[45,81],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-finance-en","tag-art-direction-en","tag-content-production-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=4709"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/4709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4662"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}