{"id":5428,"date":"2024-09-10T11:00:21","date_gmt":"2024-09-10T11:00:21","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/fitprime-brand-identity\/"},"modified":"2025-04-10T14:39:47","modified_gmt":"2025-04-10T14:39:47","slug":"fitprime-brand-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/fitprime-brand-identity\/","title":{"rendered":"Fitprime &#8211; Brand Identity"},"content":{"rendered":"<div id=\"b-fullimage-block_f872e42ffeb261f31207fbe0ff85323c\" class=\"itemToShow image-portfolio bg--91\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/09\/fitprime_case_2400x1600_1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_7e012cc878a751b21805a2c05b0722f2\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>For Fitprime, a platform providing corporate welfare services aimed at personal wellbeing, we carried out a rebranding project to emphasize, also through communication, the switch from the B2C to the B2B market. This way, the new identity reflects the core values of the company.<\/p>\n<p>The graphical revamp, based on a more minimal and essential palette, is accompanied by new typography which is among the most accessible, putting people and inclusiveness at the centre of Fitprime&#8217;s visual communication.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_28239585ed5dfe0d9aa8f1b3e251dcc0\" class=\"itemToShow image-portfolio bg--17\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_2-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_41a05133c5ad7a50d4efdc8da4683096\" class=\"itemToShow image-portfolio bg--34\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_3-2.gif\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_eabd61f328e7d52729dfd7ed6fb6745d\" class=\"itemToShow image-portfolio bg--29\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_4-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_5c2eee9502720f15e2657e7a3b0b937d\" class=\"itemToShow image-portfolio bg--74\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_5-min-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_789b190c72b9a35bf71fd235fb803d59\" class=\"itemToShow image-portfolio bg--44\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_6.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_13faa533c91397a2d7e07e3b753cdea2\" class=\"itemToShow image-portfolio bg--80\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/08\/fitprime_case_2400x1600_8-min-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_7ab77a4092b872fb6e6226173417ed9c\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Stefano Gesa<\/p>\n<h2>Strategy<\/h2>\n<p>Lorenzo Urietti<\/p>\n<h2>Art Direction<\/h2>\n<p>Lorenzo Guareschi<\/p>\n<h2>Graphic Design<\/h2>\n<p>Elisa Sangalli<\/p>\n<h2>Copywriting<\/h2>\n<p>Riccardo Froscianti<\/p>\n<p>&nbsp;<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":5331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10,75],"tags":[45,26],"class_list":["post-5428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","tag-art-direction-en","tag-brand-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5428"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/5331"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}