{"id":5524,"date":"2024-05-24T10:13:48","date_gmt":"2024-05-24T10:13:48","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/naet-brand-identity\/"},"modified":"2025-05-14T14:52:49","modified_gmt":"2025-05-14T14:52:49","slug":"naet-brand-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/naet-brand-identity\/","title":{"rendered":"Na\u00e8t – Brand Identity"},"content":{"rendered":"
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We created the packaging and identity for Na\u00e8t and its products: Na\u00e8t gin, which pays homage to the cultural heritage and traditions of Monte Isola on Lake Iseo, and the bitter liqueur l’Ora, a traditional liqueur obtained through an infusion process using only 100% natural ingredients.<\/p>\n

The packaging of these products has a unique and timeless design, reflecting the essence and charm of this enchanting island, Monte Isola. The name \u2018Na\u00e8t\u2019 is inspired by the ancient fishing boats used by the fishermen of Lake Iseo for generations, while \u2018l’Ora\u2019 is the name of the wind that passes over the lake’s waters. Both products are a tribute to this tradition, promoting the values and roots of the island.<\/span><\/p>\n

The imagery is inspired by nautical graphics and a reinterpretation of lake views, where the surface of the water reflects and paints all kinds of subjects with new, fantastic and sometimes mysterious shapes.<\/p>\n <\/div>\r\n

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Label Design & Creative Direction<\/h2>\n

Giorgio Mininno<\/p>\n

Brand Strategy & Owner<\/h2>\n

Stefano Gesa<\/p>\n

Art Direction & Graphic Design<\/h2>\n

Lorenzo Guareschi<\/p>\n

Still Life Photography<\/h2>\n

Alessandro Morabito<\/p>\n

Outdoor Photography<\/h2>\n

Alessandro Belussi<\/p>\n\n <\/div>\n

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