{"id":5528,"date":"2024-05-17T09:56:34","date_gmt":"2024-05-17T09:56:34","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/bene-assicurazioni-comunicazione-digitale\/"},"modified":"2025-05-14T15:00:56","modified_gmt":"2025-05-14T15:00:56","slug":"bene-assicurazioni-digital-communication","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/bene-assicurazioni-digital-communication\/","title":{"rendered":"Bene Assicurazioni &#8211; Digital Communication"},"content":{"rendered":"<div id=\"b-fullimage-block_754ea37e74a84743b890162c09d10b12\" class=\"itemToShow image-portfolio bg--10\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/03\/1_immagine-singola-1.png\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_32e9786b9f631c5a4d86e971640050c3\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>With Bene Assicurazioni, a company in the Italian insurance sector, we worked on a communication strategy which would bring out their more human side. A friend who accompanies you through every stage of life, like a true \u2018life buddy\u2019.<\/p>\n<p>To do this we worked on a bright tone of voice and an art direction with lively and bright colours, overturning the clich\u00e9s about this sector. Who said that insurance companies have to be grey, serious and full of incomprehensible information?<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_ad1a2783cc50f7a3acbbd194e6733b4e\" class=\"itemToShow image-portfolio bg--94\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/03\/2_immagine-singola.png\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_89b2a0842632d721ff6022d83458edf6\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--35 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/03\/3.1_immagine-affiancata.png\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--87 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/03\/3.2_immagine-affiancata.png\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_225ab91bfab555964b29ce8398267262\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Silvia Lovera<\/p>\n<h2>Social Media Management<\/h2>\n<p>Chiara Parlavecchio<\/p>\n<h2>Copywriting<\/h2>\n<p>Claudio Savelli<\/p>\n<h2>Graphic Design<\/h2>\n<p>Antonio Pinti, Paola Sarasi<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10,75,20],"tags":[45,55,47],"class_list":["post-5528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","category-finance-en","tag-art-direction-en","tag-social-media-en","tag-tone-of-voice-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5528"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4883"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}