{"id":5530,"date":"2024-02-16T14:18:22","date_gmt":"2024-02-16T14:18:22","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/liu-jo-living-comunicazione-digitale\/"},"modified":"2025-05-14T15:04:21","modified_gmt":"2025-05-14T15:04:21","slug":"liu-jo-living-digital-communication","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/liu-jo-living-digital-communication\/","title":{"rendered":"Liu Jo Living &#8211; Digital Communication"},"content":{"rendered":"<div id=\"b-fullimage-block_f9efe85f1db24d9e114d6cafd67069b8\" class=\"itemToShow image-portfolio bg--72\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Header-min.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_3d79a936171b20f4ab26062bf67948bb\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>For Liu Jo Living we redesigned the digital communication strategy, abandoning the usual conventions of furniture brands and adopting an original approach with the aim of enhancing the product and making the brand unique.<\/p>\n<p>We moved away from glossy images and cold colours to a direct and contemporary tone of voice and developed an authentic and genuine aesthetic, where being precedes appearance.<\/p>\n<p>Because in the end, no one really wants to live in a show home featured in design magazines.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_55f6b0a5d4ce091d1703dd64edff5108\" class=\"itemToShow image-portfolio bg--63\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-1-min.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_03fee8d3fb013f5b8a1f9697432a0756\" class=\"itemToShow image-portfolio bg--92\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_384f0c90c7bb9a19adf38f7f05fff589\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--6 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-3-min.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--69 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-4-min.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_674906c4464559d0ab2154e58b7d1df4\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--38 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-5.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--85 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/02\/Post-6.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_fa26871a2857e13621b59b09a168e573\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Project Management<\/h2>\n<p>Carlo Piloni<\/p>\n<h2>Social Media Management<\/h2>\n<p>Camilla Renzi<\/p>\n<h2>Copywriting<\/h2>\n<p>Roberta Carraro<\/p>\n<h2>Graphic Design<\/h2>\n<p>Martina Melillo<\/p>\n<h2><\/h2>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10,23],"tags":[45,55,47],"class_list":["post-5530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-design-en","tag-art-direction-en","tag-social-media-en","tag-tone-of-voice-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5530"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4767"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}