{"id":5532,"date":"2024-02-01T09:18:06","date_gmt":"2024-02-01T09:18:06","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/zignago-vetro-brand-identity\/"},"modified":"2025-05-14T15:07:10","modified_gmt":"2025-05-14T15:07:10","slug":"zignago-vetro-brand-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/zignago-vetro-brand-identity\/","title":{"rendered":"Zignago Vetro &#8211; Brand Identity"},"content":{"rendered":"<div id=\"b-fullimage-block_35d619d71f340a579c0cd3cd88e78d27\" class=\"itemToShow image-portfolio bg--14\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/01_cover.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_0f338a352d751ad89ebda8203ccd2883\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>For Zignago Vetro, a company specialising in the production of hollow glass containers, we renewed the brand architecture, creating a new brand book to provide uniformity and consistency, renewing the positioning and focus on innovation and sustainability.<\/p>\n<p>Together with a more classic visual identity, made up of constant elements (palette, layout, typography), we created a 3D generative system capable of producing abstract and evocative patterns, inspired by the fluid shapes of glass and water, to narrate the relationship between technology and nature, which has always been one of the cornerstones of Zignago Vetro.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_35941abc6f91fefd94760a49c63de2b3\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--81 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/02.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--49 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/03.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_df1a4e7b634ebe3dca2a4d89465e9186\" class=\"itemToShow image-portfolio bg--92\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/04.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_dba842e51c385945c76537b6baf4e767\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--101 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/05.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--80 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/06.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_a6b44d39b2acf856d3667891561d3fcd\" class=\"itemToShow image-portfolio bg--4\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/07.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_ad5fc1ec473e55fd36124fbc9545d9c2\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/f5ZLzkguPzE?si=lTsL0rCkx1sk2GXK\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-fullimage-block_4340cb8fb99a20161dc7661d48448ee6\" class=\"itemToShow image-portfolio bg--34\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/09.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_e7bac24cb53dd97c75c99fc1c2edbb66\" class=\"itemToShow image-portfolio bg--88\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/01\/10.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_84197abed49fbb3e37c2d670038be1ce\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <h2>Strategy<\/h2>\n<p>Stefano Gesa, Lorenzo Urietti<\/p>\n<h2>Graphic Design<\/h2>\n<p>Elisa Sangalli<\/p>\n<h2>Art Direction<\/h2>\n<p>Francesco d&#8217;Abbraccio<\/p>\n<h2><\/h2>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10,75,83],"tags":[45,26,57],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","category-branding-en","tag-art-direction-en","tag-brand-identity-en","tag-visual-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5532"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4725"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}