{"id":5536,"date":"2024-04-04T11:01:22","date_gmt":"2024-04-04T11:01:22","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/huware-brand-identity\/"},"modified":"2025-05-14T15:14:02","modified_gmt":"2025-05-14T15:14:02","slug":"huware-brand-identity","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/huware-brand-identity\/","title":{"rendered":"Huware &#8211; Brand Identity"},"content":{"rendered":"<div id=\"b-fullimage-block_1d3bb701a1098c914fc3cecac7d90a80\" class=\"itemToShow image-portfolio bg--77\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_1-2-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_ed6e9fce41e97bd5126fb142421beac9\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>For Huware, a cloud consulting company, we created a new visual identity. We described digital concepts in an abstract way, with interactive elements that constantly move and change.<\/p>\n<p>To contrast these elements, we introduced more traditional assets. The new clear and legible typography, combined with portrait photographs, creates a dreamy yet decisive look &amp; feel.<\/p>\n<p>&nbsp;<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_25ef1a60dee4d40737b9dce32981193b\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8UtWJ5CVubg?si=zdd8BNwrMopJhV-Z\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n  <div id=\"b-videobox-block_147a7ad92caca878d705c1e816d37b06\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_4j4p1Yqvm4?si=JJ7dHqisWiIg25pu\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-fullimage-block_a62fcc54b26c473384a4d340c960142c\" class=\"itemToShow image-portfolio bg--89\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_4.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_35d414ca9ffa2dc9d8b50146b5340162\" class=\"itemToShow image-portfolio bg--71\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_5-2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-videobox-block_b3e5a748d37f53f7aa3f02b0b56cdcd0\" class=\"itemToShow image-portfolio bg--1 rwd-video\">\r\n    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-NWKzaE_iJM?si=3uG4krLlVRI2xPLz\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>  <\/div>\r\n\n\n<div id=\"b-fullimage-block_dd92445fd8d2255208458f35f9b76480\" class=\"itemToShow image-portfolio bg--47\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_6-scaled.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_32fd3ca33b6f0826fbef64e221e56fc3\" class=\"itemToShow image-portfolio bg--50\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_7.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_ab360151395893881fc693194178e12e\" class=\"itemToShow image-portfolio bg--77\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_8.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_d0ab3c1a8adeb3898ab646bed1b50e76\" class=\"itemToShow image-portfolio bg--2\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_9.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-fullimage-block_f7e4009c121439686e88171c6a9b2d92\" class=\"itemToShow image-portfolio bg--39\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2024\/04\/huware_case_10.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_4cb3c2721b80866340e73cbf44c715e3\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Creative Direction<\/h2>\n<p>Giorgio Mininno<\/p>\n<h2>Strategy<\/h2>\n<p>Stefano Gesa, Lorenzo Urietti<\/p>\n<h2>Art Direction<\/h2>\n<p>Lorenzo Guareschi<\/p>\n<h2>Graphic Design<\/h2>\n<p>Lorenzo Guareschi, Raffaello Chiaroni<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":4834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10,75,83,38],"tags":[45,26],"class_list":["post-5536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-b2b-en","category-branding-en","category-technology-en","tag-art-direction-en","tag-brand-identity-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5536"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/4834"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}