{"id":5833,"date":"2026-04-21T08:42:27","date_gmt":"2026-04-21T08:42:27","guid":{"rendered":"https:\/\/gummyindustries.com\/uncategorized\/atlantis-sito-web\/"},"modified":"2026-04-21T08:42:27","modified_gmt":"2026-04-21T08:42:27","slug":"atlantis-sito-web","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/atlantis-sito-web\/","title":{"rendered":"Atlantis &#8211; Sito Web"},"content":{"rendered":"<div id=\"b-fullimage-block_21f28d417494df02538d1340459c4dd5\" class=\"itemToShow image-portfolio bg--19\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/04\/1_horizontal.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_044537cde3850d56b2187ac544ed75bb\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <p>Tutto nero. Con un po&#8217; di bianco.<\/p>\n<p>Cos\u00ec abbiamo realizzato il sito web (e l&#8217;e-commerce) che racconta la collaborazione tra Atlantis Headwear e All Blacks. Riassunta nel claim &#8220;Choose the Hard way&#8221;, la campagna di lancio si basa su un parallelismo nell\u2019identit\u00e0 di Atlantis e degli All Blacks: la strada migliore non \u00e8 mai quella pi\u00f9 semplice. Sul campo, solo l\u2019allenamento, la costanza e la fatica ripagano. Fuori, invece, il consumo responsabile e le abitudini sostenibili non sempre sono la scelta pi\u00f9 semplice, ma sono sempre quella migliore.<\/p>\n<p>Sulla stessa scia, il sito non lascia spazio a fronzoli e decori, mettendo in primo piano la concretezza dei due partner. L\u2019identit\u00e0 visiva \u00e8 affiancata da una UX che si mette al servizio dell\u2019utente, permettendo un uso semplice, concreto ed efficiente.<\/p>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n      <div id=\"b-twocolsvideo-block_395aeb3cd2b63d34549be0f08b8efbf9\" class=\"double-img\">\r\n    <div class=\"double-img__col vertvideocol\">\r\n      <div class=\"itemToShow bg--87 image-portfolio\">\r\n                  <video id=\"video_left\" class=\"vert_video\" autoplay muted loop>\r\n            <source src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/04\/2.mp4\" type=\"video\/mp4\">\r\n            Your browser does not support the video tag.\r\n          <\/video>\r\n              <\/div>\r\n    <\/div>\r\n    <div class=\"double-img__col vertvideocol\">\r\n      <div class=\"itemToShow bg--47 image-portfolio\">\r\n                  <video id=\"video_right\" class=\"vert_video\" autoplay muted loop>\r\n            <source src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/04\/3.mp4\" type=\"video\/mp4\">\r\n            Your browser does not support the video tag.\r\n          <\/video>\r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_8046711f81b53bd657d2aa2ce1cfddad\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--22 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/04\/4a_1000x1500_hd_compresso.gif\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--87 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/04\/4b_1000x1500.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_487583a2ad7181a40cee5138420cf084\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Business Unit Manager<\/h2>\n<p>Stefano Gesa<\/p>\n<h2>UX Director<\/h2>\n<p>Francesco Brutto<\/p>\n<h2>Art Director<\/h2>\n<p>Lorenzo Urietti<\/p>\n<h2>Web Design<\/h2>\n<p>Paolo Baronio<\/p>\n<h2>Production Director<\/h2>\n<p>Anna Maggi<\/p>\n<h2>Production<\/h2>\n<p>Macroera<\/p>\n<h2>Sviluppo<\/h2>\n<p>Netgloo<\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":5761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,22,10],"tags":[45,30,32],"class_list":["post-5833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-en","category-fashion-en","category-projects","tag-art-direction-en","tag-photography-en","tag-web-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5833"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/5761"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}