{"id":5842,"date":"2026-08-25T08:57:54","date_gmt":"2026-08-25T08:57:54","guid":{"rendered":"https:\/\/gummyindustries.com\/?p=5842"},"modified":"2026-08-25T09:04:10","modified_gmt":"2026-08-25T09:04:10","slug":"florim-digital-communication","status":"publish","type":"post","link":"https:\/\/gummyindustries.com\/en\/projects\/florim-digital-communication\/","title":{"rendered":"Florim &#8211; Digital Communication"},"content":{"rendered":"<div id=\"b-fullimage-block_f508f211b9703dc94ce24f8e423b71e7\" class=\"itemToShow image-portfolio bg--74\">\r\n  <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/1_horizontal-1.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n<\/div>\r\n\n\n<div id=\"b-kpicols-block_e6abebff13185ea3c1a176d3761762cf\" class=\"info-content w-row\">\r\n  <div class=\"col-left w-col w-col-6\">\r\n    <div id=\"model-response-message-contentr_c89b513196784064\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\">\n<div>The road to communication is paved with ceramic tiles.<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n<div id=\"model-response-message-contentr_c89b513196784064\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\">\n<div>In recent years, we have accompanied Florim Ceramiche on a social media rebranding journey, guided by a simple goal: to bring the product&#8217;s quality and beauty back to the center of attention.<\/div>\n<div>We have developed a new, consistent, and distinctive art direction, translating it into content organized according to a clear editorial plan, and defining a tone of voice capable of perfectly expressing the brand&#8217;s essence.<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div id=\"model-response-message-contentr_c89b513196784064\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger\" dir=\"ltr\" aria-busy=\"false\" aria-live=\"polite\"><!--more--><\/p>\n<div>Special attention was given to Ceramiche d\u2019Italia, the artistic soul of Florim, allowing us to showcase its cultural depth through collaborations with some of Italy&#8217;s most renowned designers.<\/div>\n<\/div>\n  <\/div>\r\n  <div class=\"right w-col w-col-6\">\r\n      <\/div>\r\n<\/div>\r\n\n\n      <div id=\"b-twocolsvideo-block_651c8886f7dcb24ea93518a8c36f0fac\" class=\"double-img\">\r\n    <div class=\"double-img__col vertvideocol\">\r\n      <div class=\"itemToShow bg--32 image-portfolio\">\r\n                  <video id=\"video_left\" class=\"vert_video\" autoplay muted loop>\r\n            <source src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/2a.mp4\" type=\"video\/mp4\">\r\n            Your browser does not support the video tag.\r\n          <\/video>\r\n              <\/div>\r\n    <\/div>\r\n    <div class=\"double-img__col vertvideocol\">\r\n      <div class=\"itemToShow bg--2 image-portfolio\">\r\n                  <video id=\"video_right\" class=\"vert_video\" autoplay muted loop>\r\n            <source src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/2b.mp4\" type=\"video\/mp4\">\r\n            Your browser does not support the video tag.\r\n          <\/video>\r\n              <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\n\n<div id=\"b-twocolsimage-block_c06f601d546323a12fa810f01086b22a\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--16 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/3a.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--80 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/3b.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n<div id=\"b-twocolsimage-block_2b74febe601e0b1b79d35c11dad69cad\" class=\"double-img\">\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--66 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/4a.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n  <div class=\"double-img__col\">\r\n    <div class=\"itemToShow bg--96 image-portfolio\">\r\n      <img decoding=\"async\" src=\"https:\/\/gummyindustries.com\/wp-content\/uploads\/2026\/05\/4b-2.jpg\" loading=\"lazy\" alt=\"gummyindustries - digital agency\" title=\"Gummyindustries -\">\r\n    <\/div>\r\n      <\/div>\r\n<\/div>\r\n\n\n  <div id=\"b-creditscols-block_92c54582684154a1f868803e6b892cc3\" class=\"info-content w-row\">\n    <div class=\"col-left w-col w-col-6\">\n      <h2>Accounting &amp; Project Management<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Carlo Piloni<\/span><\/span><\/p>\n<h2>Copywriting<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Francesco Maria Garbo<\/span><\/span><\/p>\n<h2>Art Director<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Marco Bellini<\/span><\/span><\/p>\n<h2>Social Media Managing<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Sara Santamato<\/span><\/span><\/p>\n<h2>Graphic Design<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Lorenzo Di Grazia<\/span><\/span><\/p>\n<h2>Advertiser<\/h2>\n<p><span class=\"break-words tvm-parent-container\"><span dir=\"ltr\">Gianluca Zanframundo<\/span><\/span><\/p>\n\n    <\/div>\n    <div class=\"right small w-col w-col-6\">\n          <\/div>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":5848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[23,10],"tags":[81,34,55,47],"class_list":["post-5842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","category-projects","tag-content-production-en","tag-digital-strategy-en","tag-social-media-en","tag-tone-of-voice-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/comments?post=5842"}],"version-history":[{"count":0,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/posts\/5842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media\/5848"}],"wp:attachment":[{"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/media?parent=5842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/categories?post=5842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gummyindustries.com\/en\/wp-json\/wp\/v2\/tags?post=5842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}