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Banca Valsabbina è una banca popolare che nasce nel territorio bresciano, che si distingue per l’attenzione alle persone e al territorio e che cerca di instaurare un rapporto diretto e familiare con i propri clienti.
Abbiamo ripensato e ridisegnato il brand Banca Valsabbina, abbandonando la comunicazione incentrata sul prodotto e sui dettagli della propria offerta. Abbiamo deciso di riposizionare la banca incentrando la comunicazione sui propri valori distintivi, comunicando quindi l’attenzione al territorio e alle persone, spostando il focus dal prodotto al brand.
Abbiamo disegnato e sviluppato tutti gli asset della nuova Banca Valsabbina.
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Strategy
Fabrizio Martire
Project Management
Ilaria Doninelli
Stefano Gesa
Art Direction
Francesco D’Abbraccio
Social Media Management
Beatrice Deprati
Copywriting
Claudio Savelli