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Quanto ci piace lavorare a nuovi progetti di visual identity? Tanto, e qui vi mostriamo il lavoro che abbiamo fatto per Bellissima Zero.
Bellissima è un marchio beverage storico nato dalla collaborazione tra Iconic Brands USA e Christie Brinkley, una star della TV americana. Nel 2021 Bellissima decide di uscire con una nuova linea di vini fermi (a basso contenuto alcolico e con poco zucchero) e ci chiede di seguire l’art direction di tutta la nuova linea di etichette.
Abbiamo quindi selezionato l’elemento floreale di un’icona del brand, la Venere di Botticelli, e lo abbiamo fatto rielaborare da Silvia Stella Osella, un’illustratrice specializzata nel design di tessuti per la moda.
Ogni bottiglia Bellissima Zero ha oggi la sua composizione floreale, a sottolineare la delicatezza dei vini e il legame del brand con la natura.
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Project Management
Giorgio Mininno
Art Direction
Matlis Cenuka
Photography
Alessandro Belussi
Illustration
Silvia Osella