Retail + Communication

Gallo is one of the most popular brands of socks in Italy

We are helping Gallo to communicate the brand over social media.

We let 4 popsicles melt in front of a camera, during a Facebook live, while hiding a coupon code just behind them. Some results? 45,000 people stayed in front of the live video, waiting for the coupon to appear. 5,000 people engaged with the content, that achieved a total reach of 300,000. The Facebook fan base increased of +16%, the traffic to e-commerce of +800%, and the subscriptions to newsletter of +1000%. How much did we spend? Nothing! All this allowed us to win the prize 19 IKA.