For Liu Jo Living we redesigned the digital communication strategy, abandoning the usual conventions of furniture brands and adopting an original approach with the aim of enhancing the product and making the brand unique.

We moved away from glossy images and cold colours to a direct and contemporary tone of voice and developed an authentic and genuine aesthetic, where being precedes appearance.

Because in the end, no one really wants to live in a show home featured in design magazines.

Project Management

Carlo Piloni

Social Media Management

Camilla Renzi

Copywriting

Roberta Carraro

Graphic Design

Martina Melillo