“Become a boomer’, the first guide to adult life for the BOT Generation

For the launch of BOT, we asked Luca Ravenna and Edoardo Ferrario to explain boomer life to us. And we turned it into a web series on Instagram.

The two comedians fully embody the identity of the brand and target audience, so together we put five episodes online in which Millennials and Boomers confront each other – and clash.

Marriage or partnership? Traditional family or open relationships? Mortgage or rent? These are precisely the issues on which ‘Traditional Family’, the first episode available online, focuses.