In 2015 Milan hosted the World Expo whose theme was “Feeding the planet, energy for life”. The event, prepared over many years of work, had a worldwide resonance, bringing as many as 22 million people to Milan.

We worked for three years to define the social media strategy and communication plan for the event, managing a budget of two million euros. We coordinated the entire social media management team and the influencers involved, establishing a coherent communication strategy across all channels.