When we designed the new identity of Formules, one of the few Italian consultancy firms specialising in creative industries, we decided to take advantage of our knowledge in the field of contemporary art to characterise the creative and strategic thinking behind this brand.

By using contemporary artwork in communication, Formules is able to communicate its authority and leadership in hyper-specialised and complex sectors such as consulting for the creative industries, web 3.0 and placemaking.

During the launch of the new corporate identity and website, Thomas Cheneseau’s images allowed us to build a sophisticated and visually competitive aesthetic. Thomas has always broken images, yesterday he did it with glitch techniques, today he does it with tools like Midjourney.