For Huware, a cloud consulting company, we created a new visual identity. We described digital concepts in an abstract way, with interactive elements that constantly move and change.

To contrast these elements, we introduced more traditional assets. The new clear and legible typography, combined with portrait photographs, creates a dreamy yet decisive look & feel.

Creative Direction

Giorgio Mininno

Strategy

Stefano Gesa, Lorenzo Urietti

Art Direction

Lorenzo Guareschi

Graphic Design

Lorenzo Guareschi, Raffaello Chiaroni