LELIT – Brand Identity

LELIT – Brand Identity

gummyindustries - digital agency

What do a coffee machine and an iron have in common?

Two things: they are both steam appliances and they are both produced by LELIT, an Italian brand that is already extremely well-known in the coffee machine sector.

The LELIT team contacted us to turn their communication into something truly distinctive.
We repositioned the brand, designing and creating a new identity and tone of voice: a single brand that brings together different product lines.

LELIT is not just for coffee enthusiasts who want a machine of the highest standard. LELIT is inspiration and charisma for everyone: it enhances your passion, allows you to express it to the fullest.

Made for performance: LELIT becomes the brand of high-performance steam appliances that speaks to real enthusiasts.

gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency

Strategy

Fabrizio Martire

Creative Direction

Giovanni Manzoli

Render

Inthemiddle Studio

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