![Gummyindustries - LELIT - Brand Identity 1 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/Desktop-rettangolo-01-1.jpg)
What do a coffee machine and an iron have in common?
Two things: they are both steam appliances and they are both produced by LELIT, an Italian brand that is already extremely well-known in the coffee machine sector.
The LELIT team contacted us to turn their communication into something truly distinctive.
We repositioned the brand, designing and creating a new identity and tone of voice: a single brand that brings together different product lines.
LELIT is not just for coffee enthusiasts who want a machine of the highest standard. LELIT is inspiration and charisma for everyone: it enhances your passion, allows you to express it to the fullest.
Made for performance: LELIT becomes the brand of high-performance steam appliances that speaks to real enthusiasts.
![Gummyindustries - LELIT - Brand Identity 2 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/02-Quadrato-01-a-1.jpg)
![Gummyindustries - LELIT - Brand Identity 3 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/02-Quadrato-01-b-1.jpg)
![Gummyindustries - LELIT - Brand Identity 4 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/02-Rettangolo-02.jpg)
![Gummyindustries - LELIT - Brand Identity 5 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/03-Rettangolo-02-1.jpg)
![Gummyindustries - LELIT - Brand Identity 6 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/04-Rettangolo-03-1.jpg)
![Gummyindustries - LELIT - Brand Identity 7 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/05-Quadrato-02-a-1.jpg)
![Gummyindustries - LELIT - Brand Identity 8 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/05-Quadrato-02-b-2.jpg)
![Gummyindustries - LELIT - Brand Identity 9 gummyindustries - digital agency](https://gummyindustries.com/wp-content/uploads/2021/11/06-Rettangolo-04-1.jpg)
Strategy
Fabrizio Martire
Creative Direction
Giovanni Manzoli
Render
Inthemiddle Studio