For BPER Banca, one of the most important banks in Italy, we designed Paghette, an editorial plan designed to help young people improve their financial education.

Explaining financial concepts can be hard and boring, but the goal of Paghette is to be simple and engaging, using memes, pop culture topics, and irony to help users develop new knowledge in a fun and light-hearted way.

The aim is to raise awareness and engage younger people about the importance of financial education in order to provide them with the skills they need to manage financial resources, make informed choices and build a solid foundation for their economic future.