Stilnovo designs lighting fixtures and makes them elegant, stunning and very expensive. For this famous design brand, we thought about digital positioning, devising a social media strategy that would differentiate it from its competitors.

We realised that all companies in the sector communicated in the same way: with a museum-like tone, aseptic and distant from the public and their daily lives. For Stilnovo, therefore, we chose an unconventional tone which was desirable but at the same time popular, warm and close to the audience on social media.