To celebrate 125 years of Banca Valsabbina, we developed a campaign focusing on the stories and people who have accompanied Banca Valsabbina over the years.

Using AI, we created four fascinating “digital puppets,” each with a unique story set in different eras. Through these engaging characters, we were able to narrate people’s experiences and the stories that the Bank has shared with its customers over time.

This choice made our campaign even more memorable and exciting, allowing us to share the evolution of Banca Valsabbina with the public, together with the importance of the people who have been a part of it.