How did we manage to get more than 100 people into a museum with a game?

Together with Longobardi in Italia, we came up with ‘Prima che il Gallo Canti’ (Before the Rooster Sings), an adventure-type game based on the world’s most famous role-playing game, all accompanied by a manual and a comic strip story introducing the players to the adventure.

The aim was to make the historical heritage of the Longobardi attractive to a younger audience. The event we organized on the 18th November at the Santa Giulia Museum in Brescia sold out in less than 24 hours.

Strategy

Giovanni Manzoli, Carlo Piloni

Project Management

Carlo Piloni

Art Direction

Giovanni Manzoli, Martina Melillo

Illustration

Francesco Mazziotta

Concept and Writing

Giada Taribelli, Emilio Palmerini