“L’alleata quotidiana” (The Daily Alley) is the video campaign we developed for Banca Sella, with the aim of increasing brand awareness and reaching a large television audience.

We spoke to potential new customers, those who were fed up with the usual banks that put themselves on a pedestal, talking to them about Banca Sella’s innovative services, thanks to which customers can have more free time and manage their finances from anywhere, all with peace of mind.

Banca Sella is smart, fast, reliable and flexible, four qualities that all have to do with the greatest asset we have: our time. The TV ad put time into a ‘new dimension’, telling two potentially distant and disconnected stories that meet and find each other in a surreal pop-coloured space.