“Information: comprehensive, quick and verified”.
A few words are all that it takes to explain unequivocally what Good Morning Italy is. Even if there are only 26 letters in the alphabet, they can be combined to convey our message in hundreds of ways.

For this reason, there are minimal graphics in the campaign elements, acting merely as a frame, leaving all the space necessary for the text to stand out. It is the words that are important. We used irony, opposites and wordplay to convey the concept in an innovative and irreverent way.

The billboard campaign was launched in Milan, appearing on the large advertising spaces that can be found in the busy streets of the city. What better place to remind those in a hurry that complete, reliable and accessible information does exist. And it’s called Good Morning Italia.