With the Out of Home campaign, created for Banca Valsabbina, we went back in time to show the faces of customers in the most important moments of their lives. And now, just like then, the bank is always by their side, to help and support them.

Banca Valsabbina has been supporting families and businesses since 1898. Today, they promise two things: to continue to be there in the moments that count, and to support their future.

Creative Direction

Giorgio Mininno

Strategy

Matteo Piantoni

Project Management

Sara Gaggioli

Art Direction

Lorenzo Urietti