With Bene Assicurazioni, a company in the Italian insurance sector, we worked on a communication strategy which would bring out their more human side. A friend who accompanies you through every stage of life, like a true ‘life buddy’.

To do this we worked on a bright tone of voice and an art direction with lively and bright colours, overturning the clichés about this sector. Who said that insurance companies have to be grey, serious and full of incomprehensible information?

Project Management

Silvia Lovera

Social Media Management

Chiara Parlavecchio

Copywriting

Claudio Savelli

Graphic Design

Antonio Pinti, Paola Sarasi