BOT is the wine that speaks to millennials using the language of the web through a colourful and ironic identity, while moving away from the traditional methods of communication used by the wine sector.
After observing the brand identity and strategy of BOT, we moved on to creating its channels, including the website. In doing so, we wanted to respect the identity of the brand in all its aspects, making the user experience appealing from the first to the last page: Easter eggs and irreverent copy make the BOT website truly one of a kind.
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Strategy
Michele Pagani
Creative Direction
Giorgio Mininno
Art Direction
Anna Maggi
Web Design
Stefano Peschiera
Web Development
Nicola Merici
Giuseppe Falco
