November 20 is the World Day of Remembrance for Road Victims and, in collaboration with the Province of Brescia, the “CONdividere la strada della vita” Association and the Associazione Italiana Familiari e Vittime della Strada, as well as with the support of a psychologist, we have developed an awareness campaign to focus attention on the risks of using a phone while driving.

When we participate in an awareness campaign, we become more involved in the effects rather than the causes. For this campaign, instead of trying to shock through the use of strong imagery, we used a narrative pretext to tell the story of a message that will remain as a permanent reminder.

It was both meaningful and valuable for us to take part in this project and we are hopeful it will have a real impact on everyone.