Gallo – Digital Strategy

Gallo – Digital Strategy

gummyindustries - digital agency

We helped Gallo communicate online to reach a younger audience.

We started with images and videos that reworked the content of the brand in order to align it with current trends, communicating Gallo as a contemporary brand that speaks the same language as the younger generation.

In the summer of 2017, Gallo was looking to launch a new product aimed at millennials.

We needed an effective strategy in order to be noticed by a highly targeted audience: we launched the most summery Facebook live ever, challenging the Gallo community to watch four popsicles melt for one hour. The action was supported by a product promotion, which drove users to the e-commerce site of the brand and it brought incredible results.

+45k
Facebook users followed the live broadcast
+5k
interactions with the video
+16%
Facebook fan base
+800%
ecommerce traffic
+1.000%
ecommerce newsletter registrations
+18%
ecommerce traffic from the target audience
0
media investment
gummyindustries - digital agency
gummyindustries - digital agency
gummyindustries - digital agency
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